The Apple brand silicone case has always been my favorite case for my iPhones. I like it's slim form factor, the right amount of grippiness so that it's easy to hold onto yet slides into my pocket easily, and the Magsafe strong magnet.Recently when my Apple iPhone 12 case got a chipped corner from a fall, I thought I would try replacing it with this Kimguard one. I found that the Kimguard is not only as good as the Apple case, but actually even better in some ways—and at less than half the price! The bezels of this are very slightly thicker, giving better protection, and the buttons are a little more responsive and easier to click than the Apple one. Otherwise, it has all the qualities I like in the Apple one.The only disadvantage I've found of both this and the Apple silicone case (and maybe all silicone cases of this type?) is that when laid down on a surface containing dust or particles, it will tend to pick them up, so the back has to be wiped off frequently. But that's a small thing.So overall, this is great case. I hope I can get one of this brand when I upgrade my iPhone next.